A product title should be relevant and compelling so that it convinces shoppers to click your listing, search result, or paid advertisement instead of the one next to it. When your product appears in an advertisement or as search result, a great title shows shoppers that you can provide exactly what they are looking for. Consider enhancing your titles with the product structures recommended tips below.
It is very tempting to title your listings the same way you name your products. Don’t. Your product name is not always representative of what the product is. For instance, you may have a body spray called “Mystique” and may be tempted to title your listing “Mystique.” Customers meeting your product for the first time may have to make some guesses about what you are selling. Make sure you title your product listings in such a way that it acts as a mini description.
This is going to take some intuition on your end. When your ideal customer is looking to buy what you sell, what words do they search first? The item type? The color? Your brand? Whatever it is, make that search term the first few words of your product title and add other information in the order of importance.
You may be tempted to throw as many words as possible into your title in hopes that you end up in as may search results as possible. Do not do this. Overwhelming shoppers with unnecessary words and forcing them to sift through fluff will often work against you. Trim the fat and keep the meat.
Simplify your product listing titles by constructing them the same way every time. In our book SELL MORE STUFF we recommend six (6) product title stuctures that take the guesswork out of titling.